Idinvest hires first head of marketing

Idinvest Partners, a Paris-headquartered private equity firm, has boosted its back office team with the hire of veteran marketer Stéphanie Courtadon, who will be responsible for the firm’s marketing and request for proposal (RFP) processes.

Courtadon spent four years leading the marketing efforts for Siparex, a mid-market firm with offices throughout France, and the previous four years as head of investor relations and marketing at Crédit Agricole Private Equity.

She will feed into ambitious fundraising plans for the firm, which is hoping to close its third secondaries fund, Idinvest Secondary Fund III, on its €400 million target by the end of the summer, as reported by sister publication Private Equity International. This will represent a significant rise from its €250 million 2014 predecessor.

The firm spun out of insurance business Allianz in 2010 and has since grown its AUM to €6.4 billion from €2.5 billion across fund of funds, private debt, growth capital and venture. In addition to its secondaries fund, Idinvest is also raising its fourth private debt fund – focusing on mezzanine and unitranche – and expects to start marketing a fourth iteration of its senior secured debt fund “after the summer,” said Christophe Bavière, the firms’ president in an interview.

Bavière stressed that asset growth is not the most important KPI to the firm: “Our real KPIs are the performance of our funds and on the amount of cash sent back to our investors”.